Melles — Brand Documents

All the work,
one place.

Every brand document, proposal, and asset created for Melles — open anything directly from here.

11

Documents

Four golfers walking at golden hour by the ocean

The walk

Nobody's
counting par.

Four bags, one sunset, and the ocean behind you. This is the round that makes the next one worth showing up for.

Golf for the walk,
not the scorecard.

Melles started as a conversation between two friends who kept showing up to the course for all the wrong reasons — wrong by the standards of the game, right by every other measure. The clothes follow from that. Made to move in. Built to last. Designed for the people who get it.

Two golfers on a green with rocky hillside backdrop

The place

The course
is the point.

Golfer swinging at a historic course with stone tower

The fit

Show up
dressed for it.

Some courses make you feel something. The clothes should too.

01 Brand

1 document

Melles — Brand Identity Document

Mission, values, logo, colours, typography, voice & visual direction — the full picture.

02 Logo

1 document

Definitive logo across three colourways: Cream, Charcoal, Forest.

03 Typography

1 document

DM Sans ExtraLight

Typography — Final

DM Sans across all weights and scales — the complete type system.

04 Packaging

1 document

Packaging Guide

Full unboxing system — box, tissue, insert card, hangtag, stamp. Supplier-ready.

05 Collection

1 document

SS26 — 10 Pieces

Clothing Moodboard

SS26 — The First Capsule

10 pieces across 6 colourways — the full clothing direction for the first collection.

06 Business

1 document

The First
Drop.

Business Plan — SS26

SS26 — The First Drop

Small exclusive production run — collection, pricing, investment, go-to-market, and timeline.

07 Website

1 document

SS26 — The First Collection

Built for
the walk.

Landing Page — SS26

The Melles website concept — hero, product grid, editorial sections, full nav and footer.

08 Presentation

1 document

SS26 — Investor Presentation

12-slide pitch deck: opportunity, brand, collection, numbers, ask. Built for the first investor conversation.

Archive — Proposals & Explorations

3 documents ↓

Logo · Proposal

Logo — 4 Proposals

Initial four logo directions explored.

Logo · Exploration

Logo — Adjustments

M-readability explorations before final direction.

Typography · Proposal

Typography — 4 Options

Initial font pairings before DM Sans was chosen.