Packaging system overview — SS26 reference visual
This document defines the Melles unboxing experience — every element of how a Melles order arrives. To be shared with packaging and print suppliers as a definitive reference.
Melles packaging should feel like it was put together by someone who actually cares — not a warehouse fulfilment line. Warm, considered, unhurried. When a customer opens their order they should feel like a mate sent it, not a brand. Every touch point — the box, the tissue, the card — carries that same intention.
A two-piece rigid box — separate base and lid — in natural kraft board. The exterior is uncoated for a tactile, warm feel. The Melles M-mark is applied to the lid center as a blind deboss or stamp impression, with no other printed text on the exterior. Understated by intention.
| Construction | 2-piece rigid box — lift-off lid & base |
| Board | 1,200–1,500 gsm grey board, kraft-lined exterior |
| Exterior colour | Natural sand kraft — uncoated, unlaminated |
| Interior colour | Off-white / natural, uncoated |
| Lid application | Blind deboss — Melles M-mark, centered |
| Dimensions (indicative) | 340 × 260 × 80 mm — TBC per SKU |
| Finish | No lamination. No gloss. No coating. |
The garment is wrapped in a single sheet of natural cream tissue before being placed in the box. The tissue creates a sense of care and anticipation when the lid is lifted. Optionally printed with a faint repeat of the M-mark in the brand's warm tone.
| Material | 17–20 gsm tissue paper, natural / unbleached |
| Colour | Natural off-white — no bright white |
| Print (optional) | Faint all-over repeat of M-mark, ink match: Warm (#8B7355), 15% opacity |
| Size | 600 × 800 mm (single sheet per item) |
| Fold | Garment centred, folded in — overlapping at front. No sticker seal. |
A loose card sits on top of the wrapped garment. The tone is personal — like a note from a friend, not a fulfilment slip. The message is short, warm and specific to the garment type. No order numbers, no legal copy. Just the brand's voice.
| Format | A6 card (148 × 105 mm), portrait |
| Stock | 350 gsm uncoated natural card — Sand stock (#D4C4A8 match) |
| Single-colour offset or digital — Charcoal ink (#171714) | |
| Typeface | DM Sans ExtraLight — as per brand typography |
| Front | Personalised message (see copy guidelines below) |
| Back | M-mark top-left, "melles.com" bottom-right — both at 40% opacity |
| Tone | Warm, direct, personal. No marketing language. First-name greeting. |
The hangtag is attached to the garment before packaging. It carries the M-mark, the Melles wordmark, and essential product information on the reverse. The stock matches the insert card for visual consistency throughout the box.
| Format | 55 × 90 mm, portrait — rounded corners 2 mm |
| Stock | 350 gsm uncoated natural / sand kraft |
| Single-colour — Charcoal (#171714) | |
| Front | M-mark top, "Melles" wordmark center, hairline rule, season/origin/material |
| Back | Care instructions, barcode (small), website |
| Attachment | Natural cotton string (undyed), 2 mm diameter — knotted loop through eyelet |
| Eyelet | 3 mm brass eyelet, raw finish |
As an alternative or addition to debossed box printing, the M-mark can be applied by hand using a custom rubber stamp in charcoal ink. This gives a deliberately handcrafted quality to the packaging — intentionally imperfect, warm, human. Used on the insert card, inner box base, and tissue where applicable.
| Type | Custom rubber stamp on wooden block handle |
| Mark | Melles M-mark — as per brand standards |
| Stamp size | 40 × 48 mm (mark only, excluding mount) |
| Ink colour | Charcoal — match to Pantone 419 C or brand hex #171714 |
| Ink type | Archival pigment stamp pad — acid-free, fast-drying |
| Application | Hand-applied — slight variation in placement is intentional |
| Use on | Insert card back, inner box base, outer tissue (optional) |
Write like a mate who actually likes what they made. Warm, short, specific to the product. No superlatives. No "we're so excited to share". No sign-off that sounds like customer service. It should feel like a note someone wrote before sealing the box.
Line 1: Hey [First Name],
Line 2–3: One or two lines, product-specific. Something true about the piece.
Line 4: A send-off that fits golf life.
Sign-off: — The Melles Team
All packaging components should be made from recycled or FSC-certified materials where possible. No plastic inner trays. No foam inserts. No synthetic ribbons. The entire unboxing experience should be recyclable or compostable by the customer with no separation of materials needed.
No gloss laminate, UV spot, or high-sheen finishes on any packaging component. All surfaces should be matte, uncoated or lightly textured. The tactile quality of the material is part of the brand experience — do not override it with coating.
The sand kraft colour (#D4C4A8) is a natural stock match, not a printed colour. Charcoal ink (#171714) should be matched to Pantone 419 C for all print applications. Request proofs for every new run — colour consistency across box, card and hangtag matters.
The rubber stamp application will vary slightly from order to order. This is intentional. Do not attempt to mechanise or standardise the stamp placement. Minor variation in impression weight and alignment is part of the brand's handcrafted character. If moving to larger scale, discuss alternatives with Melles before changing method.
Please quote for minimum order quantities of 100, 250 and 500 units per component. Boxes, tissue, cards, hangtags and stamps can be ordered separately. Lead time requirements: share well in advance of SS26 delivery window. Contact: Sel & Men — hello@melles.com
Physical proofs required before any production run. Digital PDF sign-off is not sufficient for stock, print or finish approval. One full assembled sample box (with tissue, card and hangtag) must be submitted for sign-off before bulk production commences. No exceptions.