A lifestyle golf brand built for the walk, the company, and the morning after. Not the score.
Golf's global participation has grown year-on-year since 2020. A new generation of players is showing up — younger, more style-conscious, less interested in tradition. They want clothing that works on the course and feels good off it. That brand doesn't exist yet in Europe.
"Built for the round after the round. The coffees, the laughs, the plan to do it all again next week."
5 pieces. 100 units. Natural fabrics, earth tones, small-batch European production. No restocks.
| Piece | Units | Retail | GM |
|---|---|---|---|
| Quarter-Zip | 20 | € 145 | 64% |
| Knit Polo | 20 | € 110 | 65% |
| Camp Shirt | 20 | € 120 | 65% |
| Relaxed Chino | 20 | € 130 | 65% |
| 5-Panel Cap | 20 | € 65 | 66% |
| Total | 100 pcs | ~65% |
Every order arrives in a rigid kraft box with the Melles stamp, tissue wrap, a hand-stamped insert card, and a hangtag tied with natural cord. The unboxing is the first brand moment.
Gross margin is post-COGS. Break-even at 110 units. Full sellout returns ~€ 6–10k net after all launch costs.
We're raising € 9,000 to fund the first drop from sample to sellout — a single defined scope with a clear return profile and a hard deadline of November 2026.
One clean investment to fund the first drop from sample to sellout. 100 pieces, 5 styles, no restocks. Capital returned by December 2026. Everything after that is Melles on its own terms.