Brand Typography — Final
A single typeface family — clean, geometric, and quietly confident. DM Sans carries the brand across every surface without asking for attention.
Type Weights
Type Scale
Character Set
Wordmark Treatment
DM Sans ExtraLight · Uppercase · Letter-spacing 0.32em
In Use
Campaign Headline
Built for the walk. Not the score.
Product Description
Lightweight enough to forget you're wearing it. Comfortable enough that you'll reach for it every time. The kind of thing you wear to the course and end up keeping on for the rest of the day.
Social Caption
Early tee time. Good company. That's the whole plan.
Brand Statement
Melles is a golf clothing brand built around the idea that the best rounds aren't the ones where you score the most — they're the ones you remember longest. Founded by two friends. Made for yours.