Brand Typography — Final

DM Sans

A single typeface family — clean, geometric, and quietly confident. DM Sans carries the brand across every surface without asking for attention.

Type Weights

Aa
ExtraLight
Weight 200 — Display & Wordmark
Aa
Light
Weight 300 — Body & Headlines
Aa
Regular
Weight 400 — Labels & UI

Type Scale

Display 200 · 88px · ls 0.08em
Melles
Heading 1 200 · 52px · ls 0.04em
The course is the reason.
Heading 2 300 · 34px · ls 0.02em
The company is everything.
Body 300 · 15px · ls 0
Some mornings the score doesn't matter. You're up early, the fairways are still wet, and you're exactly where you want to be — alongside the people who make it worth showing up for.
Small 300 · 13px · ls 0
Built for the round after the round. The coffees, the slow walk back to the car, the plan to do it all again next week.
Label 400 · 11px · ls 0.2em
New Arrivals — Spring Collection

Character Set

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 — . , : ; ! ? & @

Wordmark Treatment

Melles

DM Sans ExtraLight · Uppercase · Letter-spacing 0.32em

In Use

Campaign Headline

Built for the walk. Not the score.

Product Description

Lightweight enough to forget you're wearing it. Comfortable enough that you'll reach for it every time. The kind of thing you wear to the course and end up keeping on for the rest of the day.

Social Caption

Early tee time. Good company. That's the whole plan.

Brand Statement

Melles is a golf clothing brand built around the idea that the best rounds aren't the ones where you score the most — they're the ones you remember longest. Founded by two friends. Made for yours.